About Theo Lindqvist
Theo Lindqvist writes plain-English tutorials about marketing tools. He spent years helping small business owners and new marketers understand systems that vendors made sound harder than they are. Call tracking is one of those topics, and this site is his attempt to teach it clearly.
Theo's rule for every guide is simple. If a term shows up, define it the first time. If a step is unclear, break it down further. The goal is that a reader with no technical background can finish a guide and actually do the thing it describes. That is why every guide here uses numbered steps and short definitions rather than dense paragraphs.
What this site is
CallTrackingHowTo is an educational site about call tracking. It is for beginners, small business owners, and new marketers who want to understand how call tracking works before they buy a tool. We teach the concepts first, then recommend tools, and we always explain our reasoning.
We are an independent publisher. We are not owned by, and do not own, CallScaler or any other tool we mention. When you sign up for a tool through one of our links, we may earn a referral commission at no extra cost to you. That commission does not change what we teach or how we rank tools. Our top pick is the one we believe is easiest for a beginner to learn on, and we say exactly why on its review page.
How we choose and rank tools
We score tools on four things a beginner cares about: ease of setup, features, price, and support. We weight them equally. For a first-time user, the tool that is cheapest to try and quickest to set up tends to win, because it lets you learn by doing. That is the lens behind our rankings, and it is the same lens applied to every tool, including the one we rank first.
Who this site is for
This site is for people who are new to call tracking. If you have searched "how does call tracking work" or "how to set up call tracking," you are in the right place. If you are an experienced marketer looking for an enterprise feature deep-dive, you may find our guides too basic, and that is by design. We teach the foundation well rather than covering every advanced edge case.
Our promise on accuracy
We test the setup steps and check tool pricing against vendor sites at the time of writing. Pricing and features change, so we date our pages and update them when something important shifts. If you spot something out of date, the contact page has our email, and we read every note.
Get in touch
Questions, corrections, or topic suggestions are welcome. Theo answers reader email himself, and the best questions often become new guides. See the contact page to reach us.
Further reading: Wikipedia: call tracking